Interview with Krys Fang, International Marketing Specialist, Shining 3D
)
WAM Tech Talks 4.0 – Interview with Krys Fang
1. What motivated your company to participate in WAM Morocco 2026?
At Shining 3D, we are motivated by a commitment to driving innovation and accessibility in the 3D printing and digital manufacturing industry. WAM Morocco is a premier event that aligns perfectly with our mission. We see it as a critical gathering for the entire additive manufacturing ecosystem in North and West Africa. Participating allows us to directly engage with a new generation of manufacturers, engineers, designers, and entrepreneurs, understand their unique challenges, and demonstrate how our integrated 3D scanning and printing solutions can provide answers. We are here not just to exhibit, but to be a part of Morocco's and the wider region's exciting industrial transformation.
2. What makes WAM Morocco a key platform for your brand or product offering?
WAM Morocco is a key platform for us because it serves as a strategic gateway to emerging markets in Africa and reinforces connections with Europe. Our product offering, which spans from professional 3D scanners to industrial-grade 3D printers, is ideally suited for the diverse applications showcased here—from automotive and aerospace to healthcare and consumer goods. This event attracts exactly the forward-thinking professionals and decision-makers who are looking for efficient, cost-effective, and precise digital tools to enhance their competitiveness. For Shining 3D, WAM is the perfect stage to showcase how our technology bridges the gap between digital design and physical reality.
3. What can attendees expect to see from your company during the event?
Attendees can expect a hands-on experience with the full spectrum of our technology. We will be featuring live demonstrations of our latest high-accuracy 3D scanners, like the FreeScan Omni, which is a standalone wireless scaner and is perfect for inpection and quality control. Our experts will be on hand to discuss specific applications and show how our solutions can be tailored to their projects.
4. Why is Morocco an important market for your company’s regional or global growth plans?
Morocco has a rapidly modernizing industrial base, strong government support for technological adoption, and a unique geographic position as a hub connecting Africa, Europe, and the Middle East. The country's focus on sectors like automotive, aerospace, and medical manufacturing aligns perfectly with our core competencies. By establishing a strong presence in Morocco, we can better serve and support the local industry's digital transformation while using it as a strategic base to expand our influence and provide best-in-class service and support across the wider African continent. Investing in Morocco is investing in the future of manufacturing for the entire region.