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SMART INDUSTRIES CONFERENCE

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Panel discussion | The New Industrial Diplomacy: From ' Friendshoring ' to Industrial Tech Sovereignty

20 Jan 2026
How Morocco's 2030 New Development Model (NMD) and Industrial Strategy Forges a New Path
World Economic Forum has coined the term ‘ friendshoring ’, the act of manufacturing, sourcing and building supply chains from geopolitical ally countries. It has become significant for Morocco to forge trade & geo political resilience across Euro Afro Asian corridors and enable North Africa’s economic, industrial and trade sovereignty.
Morocco is at the center of UN South South cooperation and facilitating a competitive domestic industrial sector parallelly serving as an export gateway to Africa, thereby solidifying its influence within the
Tariffs, African Continental Free Trade Area ( AfCFTA ) for manufactured products. There is a massive opportunity for Green manufacturing and sustainable industrial development since Morocco signed the EU
Morocco Green Partnership paving way for decarbonized industrial development. The urgency to accelerate automation & physical ai adoption & implementation while adapting to the governance structure for
harmonized national standards & certifications. This panel explores what the public private stakeholders are doing to strengthen alliances and foster industrial partnerships.
Chairperson
Sanae Lahlou, Country Representative - United Nations Industrial Development Organization (UNIDO), Morocco
Speakers
Anouar Sabri, Member of Parliament and Head of AI innovation - Interim Thematic Working Group on Artificial Intelligence, Morocco
Prof Salah Al Majeed, Dean of Science and Engineering - Al Akhawayn University, Morocco
Badr Ikken, Chairman - Chairman of the Morocco Germany Business Council CGEM and Gi3 Green Innov Industry Investment, Morocco